However artists are not always featured on You Gov, including the band that I am trying to research(Melody's echo chamber). To be able to find a suitable audience I entered in similar artists of the same genre.
One of these is Tame Impala this is the demographic for people that listen to them:
We can gather from this that they are young, and fully left wing.
The profile below belongs to people that listen to Beach House
This is similar to the Tame Impala however a little older and not as left wing but still to a large percentage.
This is the profile for people that listen to Unknown Mortal Orchestra
This profile is similar to to the others in the social grade and politics however they earn less and are significantly older.
The similarities in profiles for this genre of music consist of the class grade being ABC1, the location - all in the south of Britain, and all left wing, and male.
However this site is not the most reliable as it doesn't collect data from a global demographic of people and it also only collects data from You Gov members.
From looking at this I can tell that my primary audience is male from 18 - late 20s, my secondary audience is an older male audience, my aspirational audience would be 18 - late 20s female.
From looking at this I can tell that my primary audience is male from 18 - late 20s, my secondary audience is an older male audience, my aspirational audience would be 18 - late 20s female.
I feel this post needs a summary - who is your primary and secondary target audience?
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