Music video evaluation 2

Bombay Bicycle Club- Carry Me

 RELATIONSHIP BETWEEN VISUALS + LYRICS:
The main relationship between the visuals and the lyrics starts with the main singer delivering the words along with some other band members in a section in which each band member is shown after the lead singer in a jump cut making it difficult for the audience to see which is which. The lyrics are also represented through the performance aspect of the video in which two dancers are featured throughout, for example the image of the animated hands being edited in could be interpreted as the hands carrying or beginning to carry the  dancer in the video.

PERFORMANCE, NARRATIVE AND/OR CONCEPT:

Carry me's music video is largely a performance video with aspects of narrative and concept. This is depicted through the band playing along to the music and mouthing in sync to the lyrics, the aspect of concept comes from the dancers that are cut in and out throughout the video, they are seen to depict the lyrics in an expressive way and break up the use of the band performing. The concept section comes under the way it was made.

PERFORMANCE STYLE:

The video features lip syncing and the band playing along, although the instruments used in the song are not fully represented in the video, the drumming is most prominent as they want to draw attention to that aspect of the song. They chose to keep the performance aspect of the band subtle and not show all wires, mic, and instruments etc. This gives the video a cleaner look and allows the viewer to focus on the drawing and digital animation and dancing.

Many of the shot types are medium long shots this gives continuity and keeps the viewers focus on the video whilst the scenes/shots change.

LOOKING/MODE OF ADDRESS:

All band members are looking directly into the camera in a lot of shots which creates direct mode of address and a sense of connection with the audience.

REPRESENTATIONS:

Throughout the video there is not much diversity as the band members all look similar, the dancers used for performance are both equally represented through the moves, however it could be said that the female is depicted using moves that are associated with vulnerability.

PACE + ANY VARIATION OF PACE:

The speed of the video is a fairly consistent pace throughout however slightly changing in pace in the faster sections of the song. The pace of the video comes from the use of stop motion, this is seen throughout and matches with the music for example the drumming. Through these different shots various angles and shots are used, mainly medium close up. 

LOCATION/S + MISE-EN-SCENE:

The location is not important for verisimilitude as it's filmed in a studio, subsequently the mise-en-scene is limited, the costume and props are basic which allows the viewer to focus on the music. The lighting in the dancing shots are darker this further separates it from the shots with the band and gives more atmosphere to those shots. A teal colour scheme is also used.

FX:

The video is filmed using stop motion, showing the band drumming, standing in different positions and lip syncing. This gives the video a unique style and draws in the viewer. A grid effect can also be seen in which the shots are multiplied, this breaks up the video keeping it entertaining. Rotoscoping is also used to draw over the frames in the video.

NOTABLE SHOTS/FRAMING: 

The shots in which the band are not featured are varied and all interesting, since it is shot in a stop motion effect each shot has been carefully framed. The addition of the animation also makes then notable and more aesthetically pleasing. I like the use of shadows and animation in the shot below as it is different from the other shots yet still ties together. 

REPRESENTATIONS:

There is no representation of diversity and disability through the video as the band members are all of the same ethnicity, the dancers used are also. there is not a large representation of women as the video only features one, as the band members were all men the situation could not be made much more representative of females as they used a women and man as the dancers.